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Kidology… “more than just an art”

The Concept

Kidology brings to you a high quality fashion ready-to-wear kids’ clothing and accessories collection. The vision behind Kidology is to develop a lifestyle concept that incorporates various spheres of design under its umbrella.

Kidology is the brainchild of Karina Rajpal, Neha Sachar Mittal and Ankur Mittal. Karina and Ankur’s association goes back to Georgetown University where they acquired their MBA degrees. The idea behind Kidology stemmed from a realization of a void in the Indian market. The three friends decided they would develop an Indian fashion brand for infants and kids inspired by the design sensibility of Indian designers, that would appeal to the growing segment of discerning consumers. Key Indian designers were approached to design kids collections that would be manufactured and distributed under the Kidology label.

Maya Nocon, German designer with experience in women’s and kids’ fashion design and production, was invited to add to the mix as Kidology’s in-house designer and production head. The team planned an in-house collection that would have its own distinctive style while using, as far as possible, eco-friendly fibers and elements, again to fill a vacuum in the existing product offerings available in India.

The label launched with a flagship store at DLF Promenade Mall in Vasant Kunj, New Delhi. Its second exclusive store opened in Bandra Mumbai in May 2011, followed by its third store at Pacific Mall in Delhi. It is also sold from Anhaita in Hyderabad, De Elite and The First Shop in Kolkatta, Smitten and Bubbles & Giggles in Dubai. Kidology has exhibited in major cities across India and also in Dubai, London and New York with plans of further expansion to other major cities in India and globally.

Our Designers

None of this would have been possible without the dedication and commitment of the designers – the Kidology team of designers currently includes Gauri & Nainika Karan, Malini Ramani, Nandita Basu, Siddhartha Tytler and Gaurav Gupta designing Kids collections exclusively for Kidology. Kidology also showcases Limited Edition collections including Ritu Kumar, Rabani & Rakha, Nee & Oink, Lil Prachee, Lil Puppets and Precious Threads for Kidology. Expansion plans include adding more designers in the future and hosting more limited edition designer collections on a season-to-season basis.

The Collection

Kidology styles incorporate Western, Indian, as well as fusion inspirations, unique contemporary designs, high quality fabrics and exquisite tailoring.

The kids wear collections cater to the age group spanning 0-10 yrs and offers customized options for teenagers as well! Although the current focus is on apparel, the label also offers accessories, including headbands, handbags, shoes, hats, belts, bowties and jewelry, with the aim to complete each look with ease within the store.

Kidology stores also showcase an exclusive kids’ furniture line using non-toxic (lead and metal free) polishes that are safe for kids, developed by Karina Rajpal and Mallika Vadehra (of Vadehra Furniture).

The Store Philosophy

The Kidology team has put in every effort to ensure that their store is child friendly. Apart from being visually appealing, the store interiors have been designed keeping safety precautions in mind.

In an attempt to keep their space free and natural, the Kidology team has opted for a white background to the store, which lends it an immaculate and crisp feel. The white shades used in the store contrast beautifully with the vibrant color tones of the clothes, accessories and furniture on display. And thus, make the Kidology experience truly wonderful!